Are your employees hooked yet?

Recently when I was looking for a new book to read my husband recommended “Hooked” written by Nir Eyal, a Stanford professor and a prominent contributor to Harvard Business Review, TechCrunch and The Atlantic. At first I was skeptical because I thought to myself - “not another how-to business book…

Read this article

Thinking MBA? Start a business instead.

You graduated from college, spent 3 years at a consulting firm and are looking into MBA programs to take your career forward. You don’t think much about your strategy – most successful people have walked this path. An MBA program in a top school may cost you $200K and 2…

Read this article

Here is why being a statistic will actually benefit your business.

I stood outside of the Hoboken train station in New Jersey when I looked at the Google maps on my phone and realized the train was leaving for Manhattan in 3 minutes. I ran down the stairs, bought a ticket for a PATH train ride (a special subway line that…

Read this article

4 things I learned in 2016 about running my own company

I woke up yesterday morning and looked out of the window. My apartment overlooks the intersection of 72nd Street and Amsterdam avenue which is always very busy and loud. But yesterday it was different. A few people were rushing in and out of the buildings trying to hide from heavy…

Read this article

In the beginning was the Customer, and the Customer was with the need.

First snow fell in NYC yesterday and the entire city was under the magic spell of Christmas. People are running around like chickens with their heads chopped off because the holiday is getting closer and they still haven’t bought gifts and a Christmas tree, haven’t visited Christmas markets…

Read this article